Frank V. Cespedes, a Harvard Business School professor, presents a comprehensive guide that bridges the gap between a company’s strategic vision and its sales execution in Aligning Strategy and Sales. This book provides a clear roadmap for linking go-to-market initiatives with strategic goals, ensuring that every action in the field supports long-term growth and profitability. Cespedes methodically explains how misalignment between strategy and sales can weaken an organization, offering actionable insights drawn from thorough research. With engaging, real-world examples, he demystifies the process of converting strategic ideas into practical, effective sales efforts tailored to your firm’s unique objectives. By examining the critical levers of value creation and customer management, Aligning Strategy and Sales equips leaders with the know-how to turn strategy into measurable action. Whether you’re scaling a start-up or revitalizing a mature enterprise, this book is an essential resource for driving profitable growth through well-aligned sales initiatives.
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