A Designer's Research Manual, 2nd edition, Updated and Expanded

A Designer’s Research Manual, 2nd edition, offers designers a decisive edge through the power of well-informed research. By delving into client desires and audience preferences, the book equips creative professionals with essential techniques to transform analytical insights into innovative design solutions. This updated and expanded edition builds on over a decade of practical experience among practitioners, educators, and students, emphasizing how to integrate research seamlessly into every stage of the design process. Featuring over 25 proven research strategies and tactics, this manual guides readers through planning research, analyzing results, and adapting methods to suit projects of any scale, timeline, or budget. Enhanced with new in-depth case studies from industry leaders, updated visuals, and quick tips for immediate application, the book remains a vital resource for anyone eager to foster a research-driven approach in the field of visual communication design.