Innovation Management and New Product Development by Paul Trott is a comprehensive resource designed for both undergraduate and postgraduate students. With its accessible style, the book is ideal for a wide range of courses including marketing, strategic management, business studies, and engineering. It bridges the gap between innovation management and new product development, emphasizing the management process as a whole instead of isolated practices. The text delves into key areas such as managing technology and knowledge, while also addressing emerging themes in entrepreneurship, process innovation, and the challenges posed by imitation. Through real-world case studies and insightful discussions, readers gain a thorough understanding of how firms develop innovative products to thrive in today’s competitive landscape. Published in 2011 by Pearson Education Limited, this 648-page paperback provides a solid foundation for anyone looking to master the art of innovation in a dynamic business environment.
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