The third edition of European Business is published during a period of considerable turbulence across Europe. This edition explores how the unique challenges of today’s business landscape are influenced by diverse national policies and integration efforts within the European Union. Key features include detailed assessments of how individual member states contribute to market diversity and the integration process, as well as fresh insights into Europe's links with emerging economies and other major global regions. New case studies examine pivotal topics such as the rise of the BRICs, the energy crisis, enlargement, and the Euro, providing students with clear examples to navigate an increasingly complex environment. This accessible and pedagogically rich text is ideal for students of European and International Business, and serves as valuable reading for those interested in European economics and politics.
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