Tourism Management

Tourism Management by D. Weaver, published in 2014 by John Wiley & Sons Inc, offers a comprehensive exploration of one of the world’s most dynamic industries. Drawing on global statistics that highlight the impressive volume of international overnight trips, the book delves into the resilience of tourism even in the face of economic challenges, showcasing how the industry continues to adapt and thrive. This insightful text equips aspiring tourism managers and planners with a robust framework for understanding the multifaceted nature of modern tourism. Focusing on sustainable practices and the critical balance between economic, environmental, and socio-cultural considerations, it underlines the importance of the 'triple bottom line' in developing effective management strategies. Throughout its 448 pages, Tourism Management emphasizes the role of innovative technologies and the emergence of digital marketing platforms, such as social media, as influential tools for building resilient tourism networks. With its clear structure and contemporary approach, this book serves as an essential resource for those ready to navigate and lead in a rapidly evolving global landscape.